Supporting a more informed public through product design.
Every day, people around the world turn to NPR for news and cultural content that they can't get anywhere else. Increasingly, people are using their mobile devices to access this content. The Digital Media Design team at NPR HQ in Washington, D.C. is working to hone these digital tools, making them easy to use and ensuring that information comes first - namely by redesigning the NPR News app.
Critical to building successful digital products is taking the time to ask questions and then really listen to your user. It turns out that NPR News app users have well-established patterns and opinions that helped us to make crucial decisions in organizing content and creating hierarchy.
Scope: January - April 2017
Because the primary use of the NPR News app is reading, the function of the Home screen is to keep users abreast of the latest news and other stories. Available in the app is the ability to listen to live streams of radio, as well as NPR and NPR-affiliated shows.
I was asked to revisit the NPR News app icon for iOS. It may seem straightforward, but there were several considerations to make, such as how the icon relates to the NPR One icon and whether the word "news" is a necessary element.