Keeping Tea Timeless.
Milieu is a tea for the modern age. I was approached by Chinese tea producer TeaGirl™ to provide a new, Western perspective on their product and brand as a whole. "Milieu" is a word used when referring to one's social environment - and what is more social than sharing a cup of tea with friends old and new? The main inspiration for the new design was Mid-Century design (mainly Eames), utilizing bold colors and shapes to create a visual system of cohesion. With this perspective as a starting point, I created a look and feel for the brand, with packaging, accessories, and even a mobile app through which customers can learn about and purchase Milieu's organic teas.